Digital Marketing Basics

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About Course

Unlock the essentials of digital marketing with our Digital Marketing Basics course, designed for intermediate learners. In just 3 hours, this course introduces you to key concepts and tools like Meta ads, Amazon affiliate marketing, GetResponse, SEO, WordPress, Zapier, and more. You’ll gain practical insights and hands-on experience to build your foundation in digital marketing, enhanced with mindmaps and assessments to solidify your learning. Upon completion, you’ll receive a certificate, boosting your professional credentials.

What Will You Learn?

  • Meta Ads: How to create, optimize, and manage advertising campaigns on Facebook and Instagram.
  • Amazon Affiliate Marketing: Learn how to monetize content by joining and promoting Amazon’s affiliate program.
  • GetResponse: Explore email marketing and automation with this powerful tool.
  • SEO Basics: Understand search engine optimization to drive organic traffic to websites.
  • WordPress: Get familiar with WordPress for building and managing websites.
  • Zapier: Automate workflows and connect apps using Zapier’s automation tools.
  • Marketing Mindmaps: Visual representations of key marketing strategies to help you understand and retain concepts.
  • Assessment and Certification: Test your knowledge and earn a certificate upon successful completion of the course.

Course Content

Digital Marketing Basics

  • Lesson 1 : Introduction to Digital Marketing Basics
    10:55
  • Lesson 2 : Understanding Buyer’s journey
    10:25
  • Lesson 3 : Inbound marketing & it’s methodology
    06:29
  • Lesson 4 : Introduction to SEO and it’s impact on our Digital Strategy
    09:09
  • Lesson 5 : Deep dive into On-Page Search Engine Optimization
    05:56
  • Lesson 6 : 4 stages of a successful social cycle
    12:31
  • Lesson 7 : Web Designing with WordPress : Introduction
    14:52
  • Lesson 8 : Digital Automation with Zapier
    12:41
  • Lesson 9 : Marketing Automation with GetResponse
    10:03
  • Lesson 10 : Introduction to Affiliate Marketing, and way forward!
    07:51
  • Digital Marketing Basics Quiz

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Digital Sanyaas is an online training programme for digital economy skills that aims to provide students the knowledge and abilities they need to succeed in the sector.

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